Content | Backlinks | Social Signals

Wednesday, 10 September 2014

Getting backlinks from bad directories is probably worse than buying backlinks. Directories submissions are no longer as effective as they once were. In fact after Penguin 2.0 hit, there were persistent rumors lingering about the ineffectiveness of directory submissions for Search Engine Optimization.

When asked what link building strategies Google recommended in an interview immediately following the update, an ex-member of Matt Cutt’s search quality team had this to say about directory submissions:

Monday, 18 August 2014

How much does a decent high PR (say, PR 6+) backlink cost? What is the going rate for quality these days? I am truly astonished by the quantity of sites promising to ‘get you 20 PR9 backlinks from 20 different high PR sites for just under $12’. 

But am even more astonished that website owners that have to be told not to buy backlinks one of those ‘private high PR authority networks’.
With popular backlink forums such as such as monster backlinks! providing with webmasters with their money’s worth of backlinks, there is a bit of a dilemma about whether the buying high PR backlinks is really worth the negative pr. It’s harder and harder to know whose running the game. The situation is not helped by the fact that search engines sometimes – though unwittingly – rewards sites with bought high PR backlinks.

Do the Rewards of Buying High PR Backlinks Really Outweigh the Risks?

The temptation is understandable. High PR backlinks make or break a site, and besides, buying high PR backlinks isn’t bad – it just exposes you to an incredible level of risks. Indeed, there will always be some level of risk inherent in deciding to rank money sites using private networks. The trick then lies in keeping the risks ‘manageable’.

Buying Expired Domains for High PR Backlinks

One notorious method used to manage such risk by SEO selling high PR backlinks usually involves buying several high PR expired domains and then uses them in one giant link pyramid. SEO’s will runs the domains in several domain history tools and the domains haven’t been ‘penalized or blacklisted by Google’.
You’ll want to run these domains you will supposedly be getting high PR links in such deals in tools to check; referring domains, instead of backlinks to those domains; anchor texts already on these expired domains. Existing anchor texts alone can tell you how difficult it will be for you to rank specific keywords with backlinks from a high PR expired.
You don’t want links from expired domains; with backlinks from predominantly wiki, forum profile, blog comment links and such crap; that has been dropped many times before, so on so forth... You’ll therefore need the high PR domains you’ll be getting backlinks from beforehand. The relevance of existing backlinks to the topic of your site plays a pivotal role in ranking. Checking whether a site had a bad or a good link profile shouldn’t be hard. Good luck with that!

Spotting & Blocking Link Spam on Purchased Backlinks

All site owners and webmasters should be monitoring their backlinks for link spam using the Google’s Disavow Tool on your Webmaster Tools Account. . For those buying backlinks, however, this tool is indispensible – at least that is what I believe.
But as one SEO put it ‘unless you’ve actually received an explicit warning from Google, via Webmaster Tools, stating that action is being taken to your site because of its backlink profile, you shouldn’t disavow any links at all’. The answer squarely lies in knowing how Google identifies spammy backlinks.   
The base process is simple entailing just identifying and submitting bad backlinks in a text file. But how do you then identify backlinks that Google would consider Spammy?  Relevance as aforementioned goes a long way.

Saturday, 16 August 2014

You probably already know that almost all Google SEO parameters pivot on quality backlinks to relevant content. There are an infinite number of places you could – conceivably – build high PR backlinks pointing to your site; the best amongst them being Google profile links with ‘anchor texts’ for key employees, founders, and other publishers and the now famous ‘rel=publisher’ attribution tag.

See, the thing about external backlinks, particularly those with decent to high pr, is that they are notoriously difficult to administer leaving site owners have little or no control over them, save for the occasional nod from strangers.
What most site owners, however, fail to consider, regardless of whether it is a simple decision such as whether to take up that too-good-to-be-true offer for ‘free high pr backlinks’ or an elaborate painstaking maneuver to buy ‘natural’ high pr backlinks, is that an effective backlinks strategy – unlike other SEO strategies – must naturally be a long term strategy.
There’s just no magic pill, but like all things, what you get without effort, particularly quality, must necessarily be less than what you could with whatever amount of effort.

Should You Buy High PR Backlinks

SEO’s who buy high PR backlinks are either cold, daring and calculating SOB’s or absolute bastards for any number of reasons; one or the other – never both.
The better question here perhaps is should you really buy backlinks at all?
An SEO buddy once told me that “purchasing links, in bulk or meager quantities is like eating fast food – obvious in taste with zero nutritional value”. Now my friend – an absolute bastard btw – is right in one regard; Google has a knuckle for spotting ‘fat’ sites with spiraling links pointing everywhere and nowhere, suffices to say, it’s these sort of pointless websites are constantly on the lookout for a ‘scoop’ of the next algorithm update from their SEO’s.
Purchasing ‘natural’ high PR backlinks isn’t impossible – treading any thin line isn’t. You’re not parting with a small (or sometimes large) fortune to get blacklisted by Google.  The potential risks of buying backlinks just vastly outweigh the benefits. Period.

What of Free High PR Backlinks

There’s been a lot of chatter regarding the value of free high PR backlinks to SEO campaigns.
Some key pointers I personally look for when hunting free backlinks I want to for my SEO campaigns are;

1.        The ratio of outbound and inbound links. With this particular idea, I want to try and balance the ratio of in and out links.
2.        Staying away from link exchanges, and any resources offering to barter links really.

The best kind of free high PR backlinks is those you get by guest posting in reputable blogs within your niche, even better, build relationships with experts in your niche. Such links are reliable and do not run the risk of being taken down without notice.

How to Get High PR Backlinks

Getting high PR backlinks takes an awful lot of time. But if a page meets a real need people will be compelled to keep returning to it, or link to it because exceptional content is rare. Some of several ways that have actually worked for me in the past include;

  1. Exceptional content goes a long way in expediting this process. But what really makes exceptional content? You want to the right html to text ratio, image count for your word count, self-referential internal links for deeper search engine visibility, keywords in h2 title tags not just h1, appropriate number of external links (particularly ‘dofollow’referential links to reputable sites in same niche and proper attribution to your sources) and keywords in the body. The content has to be as compelling as it is original, highly detailed and well analyzed.
  2. Link out. There is a perception, particularly within SEO circles that dofollow links erode PageRank. This is probably true only if you link out indiscriminately – actually, the percentage of backlinks with nofollow tag is a key ‘ingredient’ of Google search engine algorithm. On the upside though, dofollow links tells Google that you are a credible source of information the way credible leads tells a journalist which sources to trust. Think of linking out as giving leads to your readers and followers to the right info. Would you rather keep withholding leads, give leads indiscriminately, or, give worthwhile leads, occasionally?
  3. The right quantity of content. Exceptional content is hard and expensive to create. Consistently quantities of exceptional content are great fodder for any search engine. Sites with more content get crawled by search engines more often, have higher greater range of keywords to rank for, offer more comprehensive if not compelling answers to meet real needs.  Just a side note: For a personal blog, three to four posts a week is good – if you are blogging for leisure, try at least seven posts a day if you real traffic for conversions.
  4. Promote your brand particularly on social media. Often overlooked, branding is the one exception in Google search engine algorithm. Legitimate, registered, verifiable brands get priority placement in search results. Google profiles for blogs and Google Places should go a long way in this. This should explain the sudden buzz around the rel=’author’and the rel=’publisher’ attribution tags. Don’t miss out – attribute your stuff to yourself with these handy tags – hell! Join PRNewswire if you must.
  5. Consider guest blogging posting in reputable sites within your niche.
Finally, be prepared though. Even great content takes time to get recognized, and even when it does get recognized it probably easier to note for every few high PR backlinks there are tons of low quality ones – all of manage to stay just out of reach.  

Wednesday, 6 August 2014

You can now access keyword information previously ‘not provided’ in Google’s Analytics reports for keywords which drive traffic to your website, thanks to a new Google SEO tool by Online Marketr.
Online Marketr is able to do this by directly connecting to GWT to monitor ranking and recover keywords. This is a radical departure from conventional Google SEO ranking tools which infer rankings from Google results.

The exclusion of keyword insights from Google Analytics (in) sent Search Engine Optimization (SEO) marketers relying heavily on them to run SEO campaigns. The accessibility of this previously withheld insights will be seen as a significant blow to marketers.
Using Online Marketr, a significant number of keywords can now be easily recovered. Such keywords would ordinarily be marked ‘not provided’ and was previously withheld so as, primarily, not to compromise users’ personal identifiable information.

According to Online Marketr founder Stephane Bottine:

“ downloads all your keywords daily, de-dupes and aggregates rankings to provide granular insights into your website’s SEO performance. Monitors your performance across each of your web folders, or countries for websites with an international presence."
The tool’s impressions, clicks and rankings monitors are pegged at the keyword level and users can allocate keywords to groups to get a broader read on performance. It recovers between 40 and 60 per cent of a website’s ‘not provided’ keywords.