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Numerous studies, dealing with different factors, have shown that credibility indicators such as video testimonials, web 2.0 style customer reviews and user ratings are extremely effective at increasing conversions. The effectiveness of testimonials is linked to their authenticity and credibility, and what better way for this is there than citing an actual verifiable source.

Testimonials as Credibility Indicators

Testimonials serve as a reputation system. Its no wonder most websites have a testimonials page now. Testimonials are meant to make e-commerce less threatening because they provide feedback from customers who have already purchased from the site in question.

Social Media Testimonials Keyboard Buttons
There are perhaps inexhaustible types of testimonials out there but the key types you can utilize to build backlinks are:
  • Customer Reviews
  • Video Testimonials
  • Audio Testimonials
  • Text Testimonials

From the results of a Marketing Experiments survey about using testimonials effectively:

"We can infer that the level of performance associated with testimonials can be linked to their level of credibility and authenticity. Customer reviews are perceived as the most trustworthy, while video testimonials are a close second. Why? Because the customer is visible, adding a layer or veracity that audio alone (which scored lower) doesn’t provide.

Text format testimonials are often the easiest to acquire and display, but that’s also partly why they are less likely to be perceived as genuine by prospects. This is especially true when quotes are anonymous or initialed; lack details such as title, company, or photo; or sound contrived (even if legitimate)."
- Marketing Experiments

In another research by Dimensional marketing an overwhelming 90 percent of respondents in the survey who recalled reading online reviews claimed that positive online reviews influenced their buying decisions, while 86 percent said their buying decisions were influenced by negative online reviews.


The beauty of testimonials backlinks as compared to other methods of building high pr backlinks such as directory backlinks is that they can be placed in homepage or core product pages of target sites radically increasing overall link popularity. Look at Woorank's testimonials as an example.

How to Get High PR Backlinks from Video and Audio Testimonials

Making video testimonials is an ingenious SEO strategy that still goes largely unutilized. It used to be that only Money sites loved to take video testimonials people have made of me and post them everywhere, literally. Now that’s changed as competition becomes more and more intense.

Now, webmasters prefer to download the off off Youtube, and instead broadcasting them all over the internet with video sharing sites such as TubeMogul or Traffic Geyser.

I know what you are probably thinking: “where’s the backlink here?

First of, videos are a kind of “mention”  as Facebook would have it, and mentions get word out on your brand to traffic.

Sharing experiences seems to be on the up and up. When making the video, a good idea would be to share your experience with a service or product in a video.

In the Dimensional Marketing survey, for example:

 “Not only are customers most frustrated with the way customer service issues are handled, 58 percent said they were more likely to share customer service experiences today than they were five years ago, with more and more people sharing experiences on social networking sites...”
- Dimensional Marketing.

For video and audio testimonials provide information that helps real customers see their own problems getting solved in a tone that lends a more personal feel than text calls-to-actions.

How to Get High PR Backlinks from Customer Reviews and User Ratings and Text Testimonials

Before deciding whether to write a testimonial:
  • Check the PageRank and authority of the site/page.
  • Check if the site/page awards dofollow backlinks to testimonials.
  • Check the quality of links already associated with the testimonials on the page.
The first step is getting in touch with suppliers and people you have from and briefly introduce yourself with easily identifiable user information. This is important so that they can easily reference and identify your purchase, especially if they handle a wide clientele and are unlikely to personally identify all their customers.

Next is to express your gratitude for their service or product you used. Followed by a brief mention that you would like to write recommendations they can place on their site.

Addressing Key Customer Anxieties in Your Testimonials 

If they accept your testimonials, its probably because they will want you to:
  • Alleviate customer doubts about quality of the service or product. 
  • Alleviate customer doubts about the reliability of their service or product. 
  • Address the competitiveness of their prices and the quickness and safe payment arrangement. 
  • Illustrate the worth of their service or product to the customer.
How to Write Compelling Testimonials
The trick to writing compelling text testimonials is providing a way for the website owners to use them effectively to increase conversions.
When writing testimonials:
  • Authority is crucial for your testimonial and it will almost exclusively determine if your testimonial will be accepted. An expert writing a testimonial about a product in his field of expertise sticks out clearly.
  • Try to be as specific as possible by giving a detailed account but remember to keep it concise.
  • “The Raving Fan” and “The Cool Customer”: Check the intensity of your tone - testimonials are not grand unsubstantiated declarations. Keep them factual and helpful.
  • Be honest and do not be afraid to write some negative testimonials. Website owners will actually appreciate your honesty and besides this opens a correspondence pathway for your testimonial backlinks to materialize.
Above all else, stay away from generic marketing terms.

After writing your testimonials ask them to put a link to your testimonials and provide your link address and other details that are naturally cited in a testimonial. Do not assume they will automatically do this, but also, do not push it.

Quick Tip: Check their website for other testimonials before you write yours so that you can make it unique.

Buying expired domains for backlinks is a borderline black hat SEO technique. The authority of a page is determined by its backlinks and to say that the high PR expired domains market is seething with duds and scams is perhaps, an understatement. Many expired domain buyers, unaware of what to check usually fall to these types of scams.
Let’s kick this off with the basic concept of passing PageRank as it relates to expired domains.
 

Passing PR from a High Authority Expired Domain

Of the three kinds of redirects, a 301 permanent redirect is best recommended for implementing redirects because it passes between 90 – 99 per cent of ranking power (PR link juice) and maintains SEO value.
When search robots visit a webpage URL after a redirect, its server redirects the spider to the page with high PR telling it that these pages are essentially one and the same. It is primarily for the reason that high PR, authority expired domain are coveted for SEO.
To pass PR from an expired domain without a 301 redirect from the expired to the target domain, buyers may also opt to build a new site on a high authority expired domain, tapping into the SEO value already accrued.

Searching for High PR Expired Domains

Getting cream of the crop domain without going broke is not easy task.  According Brian Dean's article at QuickSprout;
You can add it as part of a private blog network or you can 301 redirect an expired domain to your site to bring some trust and authority to your site. Now, in my experience, the best place to look for expired domains is this free website called expireddomains.net. So, you just have to head over there, make a free account and this is the page that you’ll see when you log in.
Brian Dean - Backlinko.com
Using expireddomains.net as pointed out above. The process becomes considerably easier as you only have to filter high pr domains in our case, and select other required domain metrics in a similar manner.

Other similar tools include:
Take your pick!

Checking a High PR Expired Domain’s PageRank


The first step is to check is whether the stated PageRank is fake or not. Faking PR is becoming a growing problem because, as discussed above, PR can be passed from a high PR domain to any domain using either a 301 or 302 “temporary redirect”.
Spiders are redirected from domains with low PR to those with high PR making them perceive the two as the same and therefore assign high PR to the latter whereas users are not redirected. This leaves the user viewing the page of the faker while the toolbar display indicates the high PR of the redirected page. Over the years, this has resulted in considerable numbers of low quality fraud domains being passed for high PR domains.
To spot fake PR run the expired domain through a reliable PRchecker tool noting that the results with or without www. can differ significantly.
Take this a step further step by searching Google for:
 info:example.com
If returned URLs do not match the original then the PR is likely fake.

Checking High PR Expired Domains Backlink Profiles


The next step is analyzing an expired domain’s backlink profile for:
  • Metrics such as Moz Rank, Domain Authority (+40) and Page Authority (+25).
  • Majestic SEO Trust and Citation Flow.
  • SEMRush Metrics such as Rank and Traffic stats.
  • SimilarWeb Rank
  • Whether the backlinks actually exist or have been removed: The probability of looing this links in the future.
  • Whether the backlinks are contextual
  • The OBL of referring pages
  • The quantity versus quality of backlinks: Give particular attention to the quantity of quality links.
The general idea here is to key an eye out for detail. A high PR does not have to be justified by quantity of backlinks but it must be justified by quality. The probability of loosing links in the future is often tied to their quality. Spammy forum and comments links are easiest to loose.  Needless to say, loosing a few quality links in a profile with only a handful of quality links will have a significant impact on SEO in the future.
As you have probably noticed the best free tools for analyzing backlink profiles are Ahrefs and Majestic SEO.

Checking High PR Expired Domains for Spam


It’s always good to make sure that the expired domain name you are about to register wasn’t being used for spam in the past. Now, there is all manner of controversy and false leads on how to do this but the but previously mentioned tools will already give considerable insight into this as outlined in this article about checking website for spam.

Checking High PR Expired Domains Age, Registry History


The WayBack Machine comes in handy for two purposes; both of which significantly impact SEO. Domain age guides you on when the website was first registered, although – as you would have it – now expired and from archive snapshots it is often easy to determine previous owners, website niche (if you could not already tell this from the expired domain name) etc.


Buying High PR Expired Domains


As I have always stated in the past, buying expired domains comes with a significant level of risk exposure. Even though the PR is easily restored after putting decent content on an expired high PR domain, you can never be truly certain of a page’s actual or future rank until after an update. A high PR can be quickly lost after an update following which significant quality links are lost.

As a general rule of thumb:

  • Stay away from spammy sounding and misspelled domain names such as jinb1586.com
  • Domain names with lots of spammy anchor texts – marketing gigs, adult phrases and gambling sites
Google “dofollow forums for high pr backlinks” today and the thing you’ll find are likely lists of forum sites to “post” and “comment” to get instant dofollow backlinks. Now there is no problem with joining and being active on v7n or Webmaster Forums or other forums but the question to ask yourself is whether these or any forums you want to join are in your niche. If they are, the benefit could be two-fold; you just might get links to your site and highly targeted traffic from creating profiles with simple steps.

The trouble with forum posting and commenting backlinks is that they are sometimes considered by Google as spammy backlinks. Particularly when they make up a substantial part of a link profile, or exist as only links almost exclusively, forum backlinks can negatively impact a site a site’s rankings and should be used for Search Engine Optimization only sparingly. This is perhaps because Google realizes forums are easily abused by spammers (human and spam bots alike) due to their high traffic open content submission nature.



How to Get High PR Backlinks from Forum Posts, Comments

One of the methods Google advocates for fighting comment spam in forums is adding the “rel=nofollow” tag to links in comments.
Some forums disallow placing links entirely. This is usually in an effort to counter user generated spam.
What then is the proper method to build backlinks from forum posts and comments?
Practically all high PR Forums are governed by strict rules. When joining these forums you want to properly understand and adhere to these rules. When choosing which forums to join select one’s which;

1.       You will be active and meaningfully help out others or seek help:
As Matt Cutts outlines in the video above, posting truthful helpful replies is a foolproof way to get legitimate backlinks. Leave factual truthful information and resources.
2.       Use Forum signatures:
I have always perceived the using forum signatures with cautious optimism. If your idea is to slap your signature with anchor text and heavy links on every forum possible, then that is not a very good thing to be doing post penguin.
According Google Webmaster quality guidelines on link schemes, forum comments can be considered unnatural links that may violate quality guidelines:


“Forum comments with optimized links in the post or signature, for example:
Thanks, that’s great info!
- Paul
paul’s pizza san diego pizza best pizza san diego’’


 If you are participating in a forum that relevant to your website content there probably nothing wrong with placing a link or two to your site using the plain URL though. A brand name is perfect in this sense.
Signatures appear along every single post/reply in the forum. Signing up gives use a user signature. Most forums place signature under user control panels setting and options.
3.       Promote other’s products (not just your own) - be objective:

But steer clear of placing links. It’s always good habit to avoid placing any kind of links in forums even if the forum rules do not expressly forbid this. Instead leave concise self-explanatory information on forums.


What to When Building Forum Backlinks


Automatically created forum backlinks are a sure way to get a Google penalty. There have been many tools and services that automatically created forum accounts with keyword rich links that pointed to the websites of the user. These links do not work anymore.

And, What NOT to do


If a high quality forum is closely related to the topic of your website, a link from that forum can still have a positive influence on the search engine positions of your web pages. Stick to highly specific forums. Watch quantity.

In the end the best forums for you to be posting or commenting will always be dictated by your niche. It makes little sense to spend a considerable amount of time and efforts trying to build backlinks from forums totally removed from your niche.


Getting backlinks from bad directories is probably worse than buying backlinks. Using Directory submissions for free high pr backlinks is no longer as effective as it once was. In fact after Penguin 2.0 hit, there were persistent rumors lingering about the ineffectiveness of directory submissions for Search Engine Optimization.


When asked what link building strategies Google recommended in an interview immediately following the update, an ex-member of Matt Cutt’s search quality team had this to say about directory submissions:
"Don’t dismiss directories completely. I have heard people talking about directories being altogether bad and advise people to avoid them. This is not the case, good quality, moderated directories, or niche directories are still worth looking in to."
Andre Weyher
Used effectively, directory submissions still remains a viable SEO strategy despite there numerous shortcomings in link building, particularly when combined in with other viable high PR backlink building strategies.

directory submissions for free high pr backlinksGetting Free High PR Backlinks from Article Directories

In the scramble to remain relevant, websites are always in demand of fresh up to date content. In articles directories of the past, all you had to do was write an article ranging anywhere from 100 words. Authors would then get keyword rich anchor texts from their profiles. These resulted in spammy content being distributed through article directories.

Building high PR backlinks this way now not only exposes you to Google penalties but could get your site banned from search results altogether. The good high PR article directories such as The Free Library have rigorous article submission guidelines. These are.however, only a handful.

A far better approach now seems focusing on building good content (internal link that) for your site instead of creating articles for content directories  in the hope of getting a high PR backlink from divert some traffic from the author box on the site.

The Danger with Web Directory Submissions

In analysis of over 2,678 directories across lists such as Val Web Design, SEOTIPSY.com and SEOMoz’s own directory list by Moz after the penguin update, nearly 20 per cent had been either penalized or banned by Google.
"In my own humble opinion, most of the classic, "built-for-SEO-and-links" directories do not provide any benefit to users, falling under the category of non-content spam."

Kurtis Bohrnstedt -  Research Analyst at Moz.
In the research:
"We define banned as having no results in Google when a site:domain.com search is performed"
and;
"We defined penalized as meaning the directory did not show up when highly obvious queries including its title tag / brand name produced the directory deep in the results (and that this could be repeated for any internal pages on the site as well)"

Moz Blog
Out of these 2,678 directories, only 94 were banned whereas 417 additional directories had avoided being banned, but had been penalized.

Selecting Directory Submission for Free High PR Backlinks

In the research, paid directories such as Yahoo Directory seemed to have faired better during the Penguin 2.0 update though payment was not a guarantee for quality.

If you choose to add directory links make sure;
  • They are from useful directories with manual submission (editorial submissions) and have descriptive well documented approval criteria. DMOZ Open Directory Project (OPD) is human edited by over 85,559 editors and it has inspired projects like Wikipedia among others while heavily influencing social media. 
  •  Almost all search engine results are aggregated from DMOZ – most of the data that Google crawls is from this directory. Stay away from any directory with automatic inclusion.
  • Do not rely on directory submissions exclusively. Instead make them only a small part of your high pr backlink building strategy. Bloggers Directory is a prime example for your blog. The directory drives a fair amount of traffic after a simple sign up process.
  • Most importantly, stay away from directories that lets you choose the anchor text of the links as this are particularly susceptible to Google penalties.
In article by Andrew Shotland  the best directory links tend are driven by Quality, Relevance, Diversity and Timing.

In the end, only a handful of directories are useful. A general rule of thumb is to look for local or high quality niche directories. Directories with not authority and low traffic ranks offer no benefit to you.


How much does a decent high PR (say, PR 6+) backlink cost? What is the going rate for quality these days? I am truly astonished by the quantity of sites promising to ‘get you 20 PR9 backlinks from 20 different high PR sites for just under $12’.
But am even more astonished that website owners that have to be told not to buy backlinks one of those ‘private high PR authority networks’.
With popular backlink forums such as such as monster backlinks! providing with webmasters with their money’s worth of backlinks, there is a bit of a dilemma about whether the buying high PR backlinks is really worth the negative pr. It’s harder and harder to know whose running the game. The situation is not helped by the fact that search engines sometimes – though unwittingly – rewards sites with bought high PR backlinks.



Do the Rewards of Buying High PR Backlinks Really Outweigh the Risks?

The temptation is understandable. High PR backlinks make or break a site, and besides, buying high PR backlinks isn’t bad – it just exposes you to an incredible level of risks. Indeed, there will always be some level of risk inherent in deciding to rank money sites using private networks. The trick then lies in keeping the risks ‘manageable’.

Buying Expired Domains for High PR Backlinks

One notorious method used to manage such risk by SEO selling high PR backlinks usually involves buying several high PR expired domains and then uses them in one giant link pyramid. SEO’s will runs the domains in several domain history tools and the domains haven’t been ‘penalized or blacklisted by Google’.
You’ll want to run these domains you will supposedly be getting high PR links in such deals in tools to check; referring domains, instead of backlinks to those domains; anchor texts already on these expired domains. Existing anchor texts alone can tell you how difficult it will be for you to rank specific keywords with backlinks from a high PR expired.
You don’t want links from expired domains; with backlinks from predominantly wiki, forum profile, blog comment links and such crap; that has been dropped many times before, so on so forth... You’ll therefore need the high PR domains you’ll be getting backlinks from beforehand. The relevance of existing backlinks to the topic of your site plays a pivotal role in ranking. Checking whether a site had a bad or a good link profile shouldn’t be hard. Good luck with that!

Spotting & Blocking Link Spam on Purchased Backlinks

All site owners and webmasters should be monitoring their backlinks for link spam using the Google’s Disavow Tool on your Webmaster Tools Account. . For those buying backlinks, however, this tool is indispensible – at least that is what I believe.
But as one SEO put it ‘unless you’ve actually received an explicit warning from Google, via Webmaster Tools, stating that action is being taken to your site because of its backlink profile, you shouldn’t disavow any links at all’. The answer squarely lies in knowing how Google identifies spammy backlinks.
The base process is simple entailing just identifying and submitting bad backlinks in a text file. But how do you then identify backlinks that Google would consider Spammy?  Relevance as aforementioned goes a long way.


You probably already know that almost all Google SEO parameters pivot on high pr backlinks to relevant content. There are an infinite number of places you could – conceivably – build authority backlinks pointing to your site; the best amongst them being Google profile links with ‘anchor texts’ for key employees, founders, and other publishers and the now famous ‘rel=publisher’ attribution tag.


See, the thing about external backlinks, particularly those with decent to high pr, is that they are notoriously difficult to administer leaving site owners have little or no control over them, save for the occasional nod from strangers.
What most site owners, however, fail to consider, regardless of whether it is a simple decision such as whether to take up that too-good-to-be-true offer for ‘free high pr backlinks’ or an elaborate painstaking maneuver to buy ‘natural’ high pr backlinks, is that an effective backlinks strategy – unlike other SEO strategies – must naturally be a long term strategy.
There’s just no magic pill, but like all things, what you get without effort, particularly quality, must necessarily be less than what you could with whatever amount of effort.

Should You Buy High PR Backlinks

SEO’s who buy high PR backlinks are either cold, daring and calculating SOB’s or absolute bastards for any number of reasons; one or the other – never both.
The better question here perhaps is ‘should you really buy backlinks at all?
An SEO buddy once told me that “purchasing links, in bulk or meager quantities is like eating fast food – obvious in taste with zero nutritional value”. Now my friend – an absolute bastard btw – is right in one regard; Google has a knuckle for spotting ‘fat’ sites with spiraling links pointing everywhere and nowhere, suffices to say, it’s these sort of pointless websites are constantly on the lookout for a ‘scoop’ of the next algorithm update from their SEO’s.
Purchasing ‘natural’ high PR backlinks isn’t impossible – treading any thin line isn’t. You’re not parting with a small (or sometimes large) fortune to get blacklisted by Google.  The potential risks of buying backlinks just vastly outweigh the benefits. Period.

What of Free High PR Backlinks

There’s been a lot of chatter regarding the value of free high PR backlinks to SEO campaigns.
Some key pointers I personally look for when hunting free backlinks I want to for my SEO campaigns are;

1.        The ratio of outbound and inbound links. With this particular idea, I want to try and balance the ratio of in and out links.
2.        Staying away from link exchanges, and any resources offering to barter links really.

The best kind of free high PR backlinks is those you get by guest posting in reputable blogs within your niche, even better, build relationships with experts in your niche. Such links are reliable and do not run the risk of being taken down without notice.

How to Get High PR Backlinks

Getting high PR backlinks takes an awful lot of time. But if a page meets a real need people will be compelled to keep returning to it, or link to it because exceptional content is rare. Some of several ways that have actually worked for me in the past include;

  1. Exceptional content goes a long way in expediting this process. But what really makes exceptional content? You want to the right html to text ratio, image count for your word count, self-referential internal links for deeper search engine visibility, keywords in h2 title tags not just h1, appropriate number of external links (particularly ‘dofollow’referential links to reputable sites in same niche and proper attribution to your sources) and keywords in the body. The content has to be as compelling as it is original, highly detailed and well analyzed.
  2. Link out. There is a perception, particularly within SEO circles that dofollow links erode PageRank. This is probably true only if you link out indiscriminately – actually, the percentage of backlinks with nofollow tag is a key ‘ingredient’ of Google search engine algorithm. On the upside though, dofollow links tells Google that you are a credible source of information the way credible leads tells a journalist which sources to trust. Think of linking out as giving leads to your readers and followers to the right info. Would you rather keep withholding leads, give leads indiscriminately, or, give worthwhile leads, occasionally?
  3. The right quantity of content. Exceptional content is hard and expensive to create. Consistently quantities of exceptional content are great fodder for any search engine. Sites with more content get crawled by search engines more often, have higher greater range of keywords to rank for, offer more comprehensive if not compelling answers to meet real needs.  Just a side note: For a personal blog, three to four posts a week is good – if you are blogging for leisure, try at least seven posts a day if you real traffic for conversions.
  4. Promote your brand particularly on social media. Often overlooked, branding is the one exception in Google search engine algorithm. Legitimate, registered, verifiable brands get priority placement in search results. Google profiles for blogs and Google Places should go a long way in this. This should explain the sudden buzz around the rel=’author’and the rel=’publisher’ attribution tags. Don’t miss out – attribute your stuff to yourself with these handy tags – hell! Join PRNewswire if you must.
  5. Consider guest blogging posting in reputable sites within your niche.
Finally, be prepared though. Even great content takes time to get recognized, and even when it does get recognized it probably easier to note for every few high PR backlinks there are tons of low quality ones – all of manage to stay just out of reach.

You can now access keyword information previously ‘not provided’ in Google’s Analytics reports for keywords which drive traffic to your website, thanks to a new Google SEO tool by Online Marketr.
Online Marketr is able to do this by directly connecting to GWT to monitor ranking and recover keywords. This is a radical departure from conventional Google SEO ranking tools which infer rankings from Google results.

The exclusion of keyword insights from Google Analytics (in) sent Search Engine Optimization (SEO) marketers relying heavily on them to run SEO campaigns. The accessibility of this previously withheld insights will be seen as a significant blow to marketers.

Read the full article here